SEO is Search Engine Optimization. How Many Different Types of SEO, The most important are 3 Types of SEO, They are On-Page SEO, Off-Page SEO and Technical SEO. SEO is increasing the chances for companies to grow and flourish. This is because organic traffic is more reliable and is caught without investing much.
SEO is about maximizing the visibility that your website has in search engines like Google, Bing, Baidu, if somebody is searching for a keyword that’s related to a product or service that you provide, you want your website to show up highly in Google, Bing for those results. By SEO You end up getting more qualified traffic back to your website.
Here, We will explain to you, What is SEO? and 3 Types of SEO, Important Strategies of SEO in Digital Marketing, Be fully aware of these.
Table of Contents
What is SEO?
SEO or Search Engine Optimization is simply the process of increasing the traffic on your website for free to put it across and a better way. SEO is the practice of increasing the quantity and the quality of traffic to your website through organic search engine results.
3 Types of SEO
You can learn about 3 Types of SEO here.
1. On-Page SEO
On-Page SEO is the practice of optimizing individual web pages to rank higher on the SERPs and get more relevant traffic from the search engines. As the name suggests, it optimizes the content that is present on the page.
On-Page SEO is a process of optimizing your website content and code so it’s easier to understand for both humans and search engines.
If you have some piece of content that you’re creating for your website, let’s say it’s a blog post, obviously, you will have to research understand what people are looking for. And then find out what search queries that people actually use. And then On-Page SEO is very simple. implement those search queries as a part of your content.
On-Page SEO Includes:
- Meta Descriptions.
- Content on The Page.
- Keywords that are Present or not Present on The Page.
2. Off-Page SEO
Off-Page SEO naturally is everything that’s happening outside of the pages on your website and really what search engines are looking at for that is what’s happening on other sites that are talking about your website that are linking to your website that are mentioning your website.
Off-Page SEO which deals with the actions that are performed outside your website to improve your ranking on the SERPs. A recent study also states that Off-Page SEO makes up to 75% of a good digital strategy. It has everything to do with your social media presence, link building and many more.
Off-Page SEO simply tells Google or search engines about what the audience think about your website. Off-Page SEO is very important for your ranking and generating more traffic to your website. So most widely used Off-Page SEO elements are backlinks follow and non follow links, anchor text, link juice and relevancy.
Off-Page SEO Includes:
- Link Building
- Social Media Marketing.
- Brand Discussion Around The Web.
3. Technical SEO
Technical SEO is where developer and analyze the site’s from a code level, dig into the server setup, and really do an analysis of things like page speed. How fast is the site whenever people are loading it, search engines able to access it, and taking a look at those server level elements and analyzing all that making sure that the site’s indexable that it’s crawlable by search engines.
Technical SEO is the process of optimizing your website to help search engines find, understand and index your pages. Whenever you have a large site or you’re working in a Technical E-commerce, websites get very, very complex and Technical SEO.
Now for beginners, Technical SEO doesn’t need to be all that technical. And for that reason, This module will be focused on the basics so you can perform regular maintenance on your site, and ensure that your pages can be discovered and indexed by search engines.
Technical SEO Includes:
- Page Speed.
Why Technical SEO is Important
If search engines can’t properly access, read, understand or indexed or pages, then you won’t rank or even be found for that matter. So to avoid innocent mistakes, like removing yourself from search engines or Google’s index, or diluting a pages backlinks, Technical SEO Is required.
6 Things You should Understand to Avoid Technical SEO Mistakes:
- Slow Page Speed.
- Noindex Meta Tag.
- Canonical Tags.
Important Strategies of SEO in Digital Marketing
SEO means Search Engine Optimization which is one of the most important strategies of digital marketing. SEO helps in improving the website and it is online presence in order to improve the ranking on search engines, SEO helps in improving the On-Page and Off-Page presence too.
On-Page SEO: On-Page SEO means changes made in your website physically to get it ranked higher on search engines following changes can be done.
- Content Creation.
- Using Exact Keywords.
- Page Speed Optimization.
Off-Page SEO: Off-Page SEO means all the strategies will not take place on the website. In order to get highly ranked on search engines, The following strategies can be implemented.
- Link Building.
- Social Media Marketing.
- Email Marketing.