How Does Discord Make Money

It is a question that many have asked how does discord make money seen as it is a free service with no advertisements on it, it really begs the question of how the company could possibly generate revenue.

How Does Discord Make Money

Let’s take a look at how does discord make money and how they got to this point in the first place.

Discord never run ads

discord never run ads

2016 Discord promised that they would never run ads on their website or app.

Most websites and free services, including social media sites, use advertising as a primary form of revenue.

This would be the easy way out, but it is a big relief that Discord does not want to run ads and clutter up the user experience.

Also read: Spend Money To Make Money

does discord sell data

They have also stated that they are not in the business of selling user data.

Despite their terms of service being a bit unclear about user data, and people quoting “if you’re not paying for it, you’re the product”, there is no actual evidence that Discord is selling user data to third parties, and Discord themselves have made it clear they do not want to do that.

Because data privacy is so important, we do not blame you for being skeptical. Overall, though, Discord has promised that their core features will always be free and available to anyone.

Discord got their start through money raised from investors

Between 2012 and 2015, Discord raised just under $10 million as part of their Seed Round, Series A, and Series B funding.

Then in 2016, they raised $20 million through Greylock Partners. This money was used to expand Discord staff and pay salaries.

In 2017, Discord raised an additional $50 million through Index Ventures.

In 2018, they raised another $50 million from investors. At the time of that round of funding, the company was valued at $1.65 billion, doubling their previous valuation.

In December 2018, Discord raised $150 million, with a $2.05 billion valuation. This round of funding included several companies, but was lead by Greenoaks Capital.

Overall, as of the start of 2019, they have raised around $280 million from investors.

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Discord Nitro

discord nitro

Discord Nitro is their premium subscription service, that primarily is a way for Discord fans to help support the program’s development.

Discord Nitro costs $9.99 a month or $99.99 for a whole year. This gives some cool rewards. You get a custom tag, can have an animated profile picture, higher quality screen sharing, global custom emojis, a file upload size limit of 50 MB rather than 8, and of course a profile badge to show how long you have been supporting Discord.

With the advent of the game store, Discord Nitro also includes access to over $1000 worth of games, included in your subscription.

Discord Nitro Classic

discord nitro classic

If you do not care about the games, you can opt for Discord Nitro Classic, which includes every reward except for the free games.

This cuts the price in half, to $4.99 per month or $49.99 for a whole year. It is unknown how many people have Nitro, but with over 200 million active users at the end of 2018, it is likely a high number.

Discord also sells branded merchandise

Discord also sells branded merchandise, and likely takes home some money from this. They currently sell t-shirts, hats, bags, and socks.

How much is discord worth?

Overall, as of the start of 2019, they have raised around $280 million from investors.

How much money does discord make a year?

Discord profitability may not be readily apparent, and it could be a bumpy ride on the road the success. They have experienced incredible growth over the past few years, so there is a lot of potential.

Does discord make a profit?

Discord features plenty of optional cosmetics such as special emojis, sticker packs and skins. These items can help discord make money on a free product without offering too unfair of an advantage to those people.
discord sells t shirts, hats and other branded merchandise and presumably makes a bit of money off selling these items to devoted discord vans.

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